Cross-channel investment strategy, engineered for revenue.

Vice President, Media Strategy

Owned cross-channel investment strategy for $100M+ in annual working media across 25+ channel partners, DSPs, SSPs, ad networks, and measurement vendors. Served as the integrating layer above channel specialists for global accounts across gaming, entertainment, retail, and technology in 10+ markets.

• Designed a cross-channel operating model that replaced static quarterly plans with weekly budget arbitration across Search, Social, Programmatic, CTV, and Audio based on real-time demand signals. Applied to Epic Games' Unreal Engine: 15% over-delivery on impressions, 50% on video views, 55% on clicks — on flat YoY spend.
• Built measurement infrastructure triangulating MMM (Robin/Meta), geo-holdout incrementality testing, and Brand Lift to answer cross-channel attribution questions for C-suite stakeholders. Replaced last-click reporting with causation-based investment recommendations that secured multi-million-dollar budget expansions.
• Restructured fragmented channel operations under centralized strategic control — reducing overhead 50% while scaling output. Built the governance layer that did not previously exist.

• Presented cross-channel performance narratives to C-suite stakeholders on recurring cadence, translating messy multi-platform data into clear budget recommendations and reallocation rationale.
• Led the Rocket League Championship Series (RLCS) 2026 investment strategy across four markets (France, Brazil, UK, Saudi Arabia), building coherence across fragmented regional activations and determining what should be governed globally vs. executed locally.
• Owned the Fab Marketplace GTM investment strategy across Search, Social, and Programmatic — shifting the client's success metric from vanity (sign-ups) to revenue (Creator LTV) and delivering $1M in measurable GMV.

• Led 12 channel specialists and analysts, structuring the team so channel expertise reported up into unified investment strategy rather than operating in silos.
• Partnered cross-functionally with Creative, Analytics, CRM, Legal, and Product to deliver integrated execution across 100+ initiatives in 10 global markets.

Media Director

Directed cross-channel investment strategy across 20+ concurrent vendor and platform relationships for enterprise accounts (Epic Games, Walmart) in a hyper-growth environment where the operating model had to be built from scratch.

• Managed $30M+ annual budget across Search, Social, Programmatic, CTV, Audio, Affiliate, and Influencer — coordinating execution across 15+ buying platforms simultaneously and arbitrating allocation based on performance signals.
• Built, mentored, and scaled team from 4 to 12 channel specialists across time zones; structured the team so each discipline connected into a unified investment view rather than reporting in isolation.
• Expanded the Epic Games relationship over 8 continuous years ($1.5M to $7M annually) by serving as the single point of accountability for cross-channel investment performance across Fortnite, Unreal Engine, and Rocket League.
• Built BI dashboards capturing 40K+ data points, translating granular channel metrics into C-suite-ready performance narratives that drove budget decisions.
• Led a consulting engagement for Warner Bros. Games to diagnose fragmented investment planning and build a four-month roadmap unifying media, creative, and analytics under one governance structure.
• Secured a $400K/month global client through new business development — end-to-end pitch-to-close ownership.

Associate Media Director

• Architected the $2.5M Amazon Prime × Rocket League cross-channel strategy synchronizing Paid Media, CTV, Affiliate, and Influencer to achieve the franchise's highest concurrent viewership.

Media Supervisor

• Led cross-platform strategy for Fortnite's 2017 launch, coordinating Search, Social, OLV, and Programmatic to exceed 100M+ total views.
• Standardized buying, reporting, and measurement processes across the agency, creating the operational foundation for cross-channel governance.

Social Media Manager

• Managed paid social investment across $200K–$20M annual budgets for entertainment brands across Meta, Snapchat (early beta partner), and emerging platforms.

Social Media Manager

• Led paid social for eCommerce, CPG, and Fortune 500 clients.